“Attitude Determines Altitude”, even for a Business.

“Attitude Determines Altitude”, even for a Business.

If you are in business, you have probably been reading about the struggles of the once mighty Blackberry. It does not surprise me, even though I am saddened, at the impact on people’s jobs and livelihood.

When Blackberry was first beginning to get going, I sent some of our senior executives to negotiate an agreement for some of our markets, in Africa. Their attitude was shocking. After several months of their arrogant attitude I came across a report on Google’s plans to launch Android. I told my people, “forget, Blackberry and focus on preparing for Android that is where the future lies.” Some of my executives were quite distressed by my decision, because Blackberry were in an unassailable market position.

Attitude determines your altitude, if you have a bad attitude, even if you are way up there, you will come crashing down, and if you are still trying to take off, a bad attitude, will keep you on the ground, revving your engines but going nowhere.

No matter how big or successful you are, if your customers have to literally beg you to do business with them, then there is a serious problem.

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Author:Strive Masiyiwa

Strive Masiyiwa is the founder and Executive Chairman of the Econet Group. He serves on several international boards including Unilever, and the Global Advisory boards of the Council on Foreign Relations and Stanford University. A board member of the Rockefeller Foundation for 15 years, he also serves as Chairman of the Alliance for a Green Revolution in Africa (AGRA). He is a co-founder of the Carbon War Room, Pathways for Prosperity, and the Global Business Coalition on Education. He and his wife, Tsitsi, co-founded the Higherlife Foundation and are signators of the Giving Pledge.

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