I’m really excited to share some great news. Last Thursday, the English Premier League (EPL) announced it has exclusively awarded Econet Group the free-to-air rights to broadcast live EPL for three seasons beginning in August 2016!
Kwesé Sports will also serve as an agent to sub-license these EPL rights to free-to-air public broadcasters in 50 countries across Sub-Saharan Africa.
In case you’re new to my FB page and are wondering what’s going on, Kwesé TV is our new soon-to-be launched satellite and broadcasting network, wholly-owned by Econet Media, a subsidiary of Econet Group. Kwesé Sports is part of Kwesé TV which will also offer entertainment, news and business channels with exclusive and premium programming.
I’ll update you from time to time about our progress. After the launch of Kwesé TV later this year, I’ll also use this as a case study on how to set up a major business venture like this one.
In terms of the discussions we’ll be having on this platform, I want you to focus on what you’ll learn about entrepreneurship rather than on your role as a potential customer. There will be other platforms to discuss this as a customer, which the company will set up.
__What interests me here is really what learning and tips I can give you to help you establish and build businesses that can be successful — not only in your local community, country, and across Africa, but even globally.
For competitive reasons, I will not be able to reveal certain things at this stage:
# Timing is important in business. (Notice that I didn’t shout out, “Hey guys, I’m bidding for the English Premier League.” Do it first, before you start talking about it!)
If I were baking a cake, I’ve just shown you one of its key ingredients, so it’s too early to talk about how it will taste! There will always be people who, if you give them flour, want to voice an opinion already about the type of cake it is; they’ll tell you it’s chocolate with ice cream on top! Always wait until you see a greater picture… then you get a good surprise.
Thank you as always for your support.
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Image: World Cup 2010, Johannesburg, South Africa Fan Park
Strive Masiyiwa is the founder and Executive Chairman of the Econet Group. He serves on several international boards including Unilever, and the Global Advisory boards of the Council on Foreign Relations and Stanford University. A board member of the Rockefeller Foundation for 15 years, he also serves as Chairman of the Alliance for a Green Revolution in Africa (AGRA). He is a co-founder of the Carbon War Room, Pathways for Prosperity, and the Global Business Coalition on Education. He and his wife, Tsitsi, co-founded the Higherlife Foundation and are signators of the Giving Pledge.View all posts by Strive Masiyiwa