Pause: Kwesé Sports exclusively awarded free-to-air broadcasting rights for the English Premier League!

Pause: Kwesé Sports exclusively awarded free-to-air broadcasting rights for the English Premier League!

I’m really excited to share some great news. Last Thursday, the English Premier League (EPL) announced it has exclusively awarded Econet Group the free-to-air rights to broadcast live EPL for three seasons beginning in August 2016!

Kwesé Sports will also serve as an agent to sub-license these EPL rights to free-to-air public broadcasters in 50 countries across Sub-Saharan Africa.

In case you’re new to my FB page and are wondering what’s going on, Kwesé TV is our new soon-to-be launched satellite and broadcasting network, wholly-owned by Econet Media, a subsidiary of Econet Group. Kwesé Sports is part of Kwesé TV which will also offer entertainment, news and business channels with exclusive and premium programming.

I’ll update you from time to time about our progress. After the launch of Kwesé TV later this year, I’ll also use this as a case study on how to set up a major business venture like this one.

In terms of the discussions we’ll be having on this platform, I want you to focus on what you’ll learn about entrepreneurship rather than on your role as a potential customer. There will be other platforms to discuss this as a customer, which the company will set up.

__What interests me here is really what learning and tips I can give you to help you establish and build businesses that can be successful — not only in your local community, country, and across Africa, but even globally.

For competitive reasons, I will not be able to reveal certain things at this stage:

# Timing is important in business. (Notice that I didn’t shout out, “Hey guys, I’m bidding for the English Premier League.” Do it first, before you start talking about it!)

If I were baking a cake, I’ve just shown you one of its key ingredients, so it’s too early to talk about how it will taste! There will always be people who, if you give them flour, want to voice an opinion already about the type of cake it is; they’ll tell you it’s chocolate with ice cream on top! Always wait until you see a greater picture… then you get a good surprise.

Thank you as always for your support.


Learn More Online:

Image: World Cup 2010, Johannesburg, South Africa Fan Park

Author:Strive Masiyiwa

Strive Masiyiwa is the founder and Executive Chairman of the Econet Group. He serves on several international boards including Unilever, and the Global Advisory boards of the Council on Foreign Relations and Stanford University. A board member of the Rockefeller Foundation for 15 years, he also serves as Chairman of the Alliance for a Green Revolution in Africa (AGRA). He is a co-founder of the Carbon War Room, Pathways for Prosperity, and the Global Business Coalition on Education. He and his wife, Tsitsi, co-founded the Higherlife Foundation and are signators of the Giving Pledge.

32 Replies to “Pause: Kwesé Sports exclusively awarded free-to-air broadcasting rights for the English Premier League!”

  1. Afterthought 1. Putting together something like this requires a real team effort, just like becoming a winning soccer team. Many of our team around the world helped make this happen. Here are some links to read more about this exciting development:

  2. Congratulations on the Kwese Sports initiative. It’s a mass market brand which will most likely connect with the ordinary people across Africa.The intreprenuerial lesson for me is the need to innovative into and identify with the ordinary people who constitute the real market place in Africa. A brand built around people passions will surely rise to greatness in a volumes game.

  3. Congratulations to you Sir and your excellent team on this EPL rights. Looking forward to the launch of Kwese TV and insights on its setup.

  4. From this post, I hope that some of you have began to appreciate the “business side” of sport.
    Content is the “raw material” of the broadcasting business.
    When you set up a broadcasting business you have to buy “Rights” from the owners of the content. These rights vary in price from a few hundred thousand $, even to billions of dollars per year for sport in markets like the US, and Europe.
    English Premier League, Spanish League, Champions League, CAF (African soccer) and NBA American Basketball League, are the most expensive when it comes to the African market. Other sports like Rugby, Formula One are also premiumly priced assets.
    Entertainment content like movies, and top series are also extremely expensive.
    Every type of business has a “raw material”—the better the raw material, the better the output. What is the “raw material” of your business?

  5. Dear Sir,
    I am interested in in the unfolding business side of your EPL African Licensing acquisition. Congratulations sir and i hope this will usher in a breather to all African EPL viewing customer in the face of the current harsh payments they have to go through presently.
    Within the last 10months, i have been working with a business colleague in Canada to try and introduce a more affordable option for the Nigeria EPL viewing public as the present License owner(please permit me not to mention their name but i believe you know them) have been milking (thereby “killing) the buying public as the pricing has been increase at least thrice in the last two years.

    Our model is to bring in the Roku downloading device which enables buyers to make a one-off purchase of the device while buying internet subscription to download free worldwide channels, of which Sport channels will be available for football fans to stream live, however, low data capacity in the country has been a bane which has not allowed the initiative to fly.
    Sir, I am willing to meet with your representative to discuss on ways in which my company can partner with your mega outfir to extend this new acquistion of the Econet Group to the Nigerian market.

    Do accept the assurances of my best regards.

    Abayomi Ogunro

  6. I see a great network with unlimited advertising revenue, besides the sale of ‘decoders.’ The market will always reward the business that adds value – already the EPL deal shows the seriousness towards adding value to clients. Looking forward to a game-changer in this market-space, way to go Kwese! It won’t be TV as usual.


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