As entrepreneurs, there is no point in discussing an idea unless we are prepared to put it into practice. Real entrepreneurs are practical! We learn to DO!!
Remember when I started talking about “the digital shared economy” model and my excitement about the “Uber model”? You should have known that I was working on something. Now we have our own business called Vaya Mobility and Logistics!
We are already scaling it in two markets: Zimbabwe and Nigeria!
(Remember what I said about “execution”? Always start in one or two markets, otherwise you create execution risk).
As our ever-astute brother on this platform, Ibrahim Wasiu, rightly noted, these “Shared Economy Digital Models” are really an “upgrade of an old concept—franchising”. I called it “Franchising 2.0”!
As we built Vaya, we realized that our drivers of both transport and delivery services are really “franchisees”. It is the same with our Mobile Money Agents for EcoCash.
What Uber (and now we) realized was that you can partner with owners of vehicles, who will use their own assets (in this case, cars) to provide the service.
Uber has almost 4m cars on its platform. The cost of so many cars would be over $60bn if Uber had to buy them! This would obviously been totally prohibitive for any #StartUp.
Vaya now has 20,000 vehicles (after 6 months). That would have cost us over $300m just to purchase vehicles… This would have been totally prohibitive for us, too!
By using this simple concept, we have been able to develop a viable business model at a fraction of the cost, and provide an affordable and needed service to our customers. If you want to find out more, go to https://
Franchising can be used in many different types of industries. We are currently developing a very interesting franchise model for Waste Collection!
# We have already recruited 10x private contractors (franchisees) and we have assigned them each an area of the city of Harare (franchise area).
# Now we have begun to equip them with resources to collect waste from homes and businesses.
# In this model, we provide each franchisee with access to vehicles (using the Vaya Truck platform).
# We are using our #process# to ramp up these small companies so that they can handle 1m homes within three months, something they could not do on their own!
Watch this space!
__We call this initiative: “Clean City Africa!”
Imagine if we could scale this to cities like Lagos and Kinshasa!
Who knows… maybe you will be one of our franchisees!
My question for you: Can you ReImagine your business (model) today, as either a franchisor or franchisee?
I want to hear from you. Let’s get practical!
# What problem do you see?
# What solution are you imagining?
# Now what are you DOING about it?
“A year ago you will wish you had started today!”
To be continued. . .
Strive Masiyiwa is the founder and Executive Chairman of the Econet Group. He serves on several international boards including Unilever, and the Global Advisory boards of the Council on Foreign Relations and Stanford University. A board member of the Rockefeller Foundation for 15 years, he also serves as Chairman of the Alliance for a Green Revolution in Africa (AGRA). He is a co-founder of the Carbon War Room, Pathways for Prosperity, and the Global Business Coalition on Education. He and his wife, Tsitsi, co-founded the Higherlife Foundation and are signators of the Giving Pledge.View all posts by Strive Masiyiwa