The opportunity is in the problem

The opportunity is in the problem

The moment I see a problem, I immediately begin to think about the opportunities that can be created by trying to solve it. This is what the Evangelist TL Osborne, meant when he said, “Success begins when you look out for a human need and you reach out to meet that need.”

If you study many of the things, I have posted in the last few months; this has been a recurring theme, for me.

Take our simple solar lantern; at the time the idea was developed, we were trying to solve two problems. Firstly, my wife had observed that if some of our orphans could have a lantern, it would improve their school grades, since they could have extended hours of light for study time. The problem was that the products on the market were too expensive and of very poor quality.

We also wanted to help our customers, who had no access, to electricity, to charge their mobile phones.

Our solution resulted in one of the best selling solar lantern, in the world, today. We created a new business; based in Dubai, and China and our products are distributed in over 40 countries.

Are you concerned about power cuts? …… There is an opportunity for you!

Are you concerned about accommodation? ……There is an opportunity for you!

Are you concerned about security? ……. There is an opportunity for you!

Are you concerned about hunger? ……. There is an opportunity for you!

Are you concerned about money? …….There is an opportunity for you!

There is no problem out there that does not present an opportunity for you to improve the lives of others, and become successful. You know that problem; you have been seeing, and perhaps even complaining about? It is your opportunity!

Study problems, with a view to finding solutions. This applies whether it is in the work place, in your business, or simply in the community. You may not be able to solve the whole problem, but you can contribute something, towards solving that problem, or making the situation better.

Finally, let me say this, the best solution, is one in which YOU are at the center of that solution that you prescribe. Far too many people are hoping others can do something. The reason you can see that problem, is because there is something in you that can help solve that problem.

Author:Strive Masiyiwa

Strive Masiyiwa is the founder and Executive Chairman of the Econet Group. He serves on several international boards including Unilever, and the Global Advisory boards of the Council on Foreign Relations and Stanford University. A board member of the Rockefeller Foundation for 15 years, he also serves as Chairman of the Alliance for a Green Revolution in Africa (AGRA). He is a co-founder of the Carbon War Room, Pathways for Prosperity, and the Global Business Coalition on Education. He and his wife, Tsitsi, co-founded the Higherlife Foundation and are signators of the Giving Pledge.

4 Replies to “The opportunity is in the problem”

  1. Thank you sir . Everyone was afraid of owl until one little bird took it upon himself to findout the real truth. Real entrepreneurs move mountains many are afraid of .

  2. I took to reading all your messages from August 2013. They are very inspiring and triggers our entrepreneurial minds not to settle for less. God bless you

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